Profit is not the only value by which we measure business performance.

At Beroe, we also believe it's important to give back to the societies and communities in which we live and work.

That’s why some of our proudest achievements aren't reflected in balance sheets but in the time we spend with the less fortunate. Social and community activities play a key role in our culture and cover a wide range of areas such as socio-economic, education, and health care issues.

Beroe staff recently visited the Cerebral Palsy Rehabilitation Centre at the Ambattur Rotary Hospital. The center treats children from ages 8 months to 17 years. In addition to making a contribution towards treatment of the children, we had an opportunity to spend time with them and pass out gifts. It was a deeply moving experience to see the challenges these children face and their determination to succeed.

It’s another reminder that what we do is not for ourselves alone.